The Google page experience experience update demands that your website:
Your visitors demand the same thing and will leave if you don’t give them what they expect.
stop engaging when images won’t load or the loading time takes too long (Adobe.com).
Google uses your page experience as a ranking signal. Without a good Page Experience score you’ll struggle to get top rankings that generate traffic.
Studies show your visitors will get impatient and leave your website if it takes too long to load or doesn’t load properly.
A slow website isn’t just frustrating – it makes your company look unprofessional and leaves a bad taste in your visitors’ mouth.
If you’re like most websites, you get more visitors from mobile than desktop. It’s critical to get the experience right on small screens.
Security breaches can be devastatingly expensive and time consuming to fix, plus seriously harmful to visitor trust and SEO credibility.
Google has identified these Page Experience Signals as most important to your visitors. Let’s do everything we can to make them as happy as possible.
HOW YOUR PAGES PERFORM BASED ON REAL WORLD DATA
The newest Google ranking signal as of June 2021, Core Web Vitals measures three aspects of your website:
CREATING THE BEST BROWSING EXPERIENCE FOR SMALL SCREENS
Google is all showing more mobile-friendly search results. Their algorithms have adapted to the fact that people are more often searching from their mobile devices. Establishing strong page experience signals includes making sure the website is configured properly. For several years mobile-friendliness is a ranking signal.
PROTECTING THE INTEGRITY AND CONFIDENTIALITY OF DATA
Google states that your visitors expect secure and private online experiences and strongly encourages all to adopt HTTPS to protect your visitors’ connection. Let’s help incorporate Google suggested best practices when implementing HTTPS to your website, including robust security certificates and permanent server-side redirects, and avoid common HTTPS mistakes that compromise safe browsing and site usage.
MAKING WEBSITE CONTENT EASILY ACCESSIBLE TO VISITORS
Visitors get frustrated when content is visually obscured by an interstitial. Removing as many interstitial barriers such as popups that cover the main content, standalones that need to be closed, and placing content below the fold create a superior page experience. Let’s make sure you only resort to using interstitials responsibly that don’t affect your page experience signal.
THREE STEP SOLUTION
First we will identify the factors impeding a positive page experience and site performance and what is required to fix these issues.
Not everything is equal. We will prioritize the most important actions required to make the biggest impact on improving your page performance. We assess time and effort required and size of result expected.
This isn’t a once and done activity. There are always areas for improvement which is why we identify the areas that require continued work and help train your team to think in a positive page experience manner.
What is page experience?
Your page experience is how visitors perceive the experience of interacting with your website beyond its pure information value. These signals include Core Web Vitals, Mobile-friendly, HTTPS, Safe browsing, and no intrusive interstitials.
What is Google’s page experience update?
Early 2020 Google announced it would combine Core Web Vitals (a new signal) with existing page experience signals. The new Google page experience signal started slowly rolling out June 15, 2021 and is set to be complete by the end of August 2021.
How can you improve my website’s Page experience?
Our technical SEOs run several tests to determine what signals within Page Experience are the weakest and determine a roadmap to correct as many of the largest issues as needed to bring your website up to par. We also use Google suggested thresholds to ensure your website is delivering a good page experience.
Is page experience really that important to Google?
Google uses the page experience update along with hundreds of other ranking signals to determine the best results to show in response to any given search. Google admits that they will continue to prioritize the best information despite some subpar page experience aspects. However, in situations where information is relatively equal Google uses page experience as a tie-breaker to determine which website to rank. This means that if you are in a very competitive market you will need page experience to act as your tie-breaker advantage.
Contact us to start working with our award-winning, results driven SEO agency.
(NO HASSLE, NO PRESSURE, NO WORRIES)
All product names, logos, and brands are property of their respective owners. All company, product and service names
used in this website are for identification purposes only. Use of these names, logos, and brands does not imply endorsement.
Trusted SEO Experts, Delivering Results Since 1997. We’ve spent 25 years getting the best rankings and branded exposure for our clients in Canada and the US through winning SEO, Web Design, and PPC Strategies. Join our growing list of happy clients today!