With a Website Content Audit, we strive to truly help you uncover the answers to several key questions pointed out by Search Engine Land’s quality content guidelines.
Call our highly trained SEO Content Auditors today at 1-888-262-6687 to find out how to improve your site content.
SEO CONTENT ANALYSIS BENEFITS
“Get your content right, and you’ve created a solid foundation to support all of your other SEO efforts.” (Search Engine Land)
“Words. That’s how we communicate, and they can be very powerful. The right words can trigger strong emotions, motivate, inspire, and even solve problems. And that’s the point. Your website needs to help visitors solve their problems. That’s why we do website content audits. We need to find out if your content is doing what it is supposed to do. If it isn’t, we’ll show you how to fix that.“
Tony Hutchcroft
Senior SEO Content Auditor, 1st on the List
WHAT WE LOOK AT
Google requires websites to write web page content primarily for users and not search engines. Quality content is unique, valuable, and engaging – content that stands out from all competitors.
As an outsider, we are unbiased when doing your website content audit. We are reading your web page content for the first time, the same way most of your visitors are. Does the content provide meaningful insights and useful information?
Meta data is one of the most basic aspects of website content. We look at whether your site content has engaging meta titles and meta descriptions that are keyword optimized and also enticing and click worthy.
We first need to understand your overall marketing goals and where you want to pinpoint your efforts. We can then evaluate whether your website content includes relevant keywords that people are actually searching for.
SEO requires 100% original text content that exists on only on one page of your website. We look for any duplication issues (purposely or inadvertently) caused by yourself or competitors who may be using your content.
It’s very valuable to see what website content is actually delivering the most traffic to your website. What pages attract the most conversions and engage visitors the longest?
A website content audit will uncover how well your page content is organized in terms of navigation, URL structure, internal linking, and more. It’s important to access your content and evaluate it just as your visitors would.
Is your website content presented in a way that is easy to skim and digest? We are looking for all opportunities to help break up the text and make the content more engaging – from bullets, to images, media, headings, and so on.
“We needed to build a new website in a way that would be sustainable from an SEO perspective, as well as set up our content team to understand and write for SEO. In addition to this, we needed over 100 pieces of content and site pages QA’d and optimized for launch. 1st on the List Promotion delivered on all fronts. In terms of results, we saw a month-to-month improvement in organic search traffic, with several pieces of content ranking on the first page of Google. We were able to extend our brand awareness. Overall, we were targeting awareness in the local area more than sales, and that was successful.”
Digital Manager, Home Care Provider in Ontario
as reviewed on Clutch.co
A website content audit is just one aspect of the SEO services we offer. 1st on the List has been administering best practices in content development and strategies since 1997. Over the years, the way visitors interact with website content and how Search Engines evaluate content has changed a lot. Our goal has remained the same however – to create and optimize our client’s web page content following only industry accepted best practices.
This means long term and stable SEO Results for our clients. Our clients rave about our SEO services and we’ve been named among the Top SEO Firms in Canada and the US by independent authorities.
Call us toll-free at 1-888-261-6687 to find out more about 1st on the List and our website content audit services.
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Trusted SEO Experts, Delivering Results Since 1997. We’ve spent 25 years getting the best rankings and branded exposure for our clients in Canada and the US through winning SEO, Web Design, and PPC Strategies. Join our growing list of happy clients today!
