LOCAL CITATION SERVICES

Establish Your Credibility with Consistent Local Citations

Local citation services can help new customers discover your business and allow Google to better evaluate your online authority. What does the rest of the Internet say about your business? Is it radio silence or a mess of incorrect phone numbers and addresses? Citation creation and management is an important aspect of SEO. 

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What is Local Citation and Why It Matters?

Use our local citation services to help make it easier for searchers to discover your website and access your correct business information.

A citation is simply an online reference to your business name, address, and phone number (often referred to as NAP). A citation can occur on local directories (like Yelp and Google My Business), as well as other websites, plus apps, social platforms, and more.

Google uses citations to evaluate the online authority of your business, which can influence your rankings in Search results.

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BENEFITS OF LOCAL CITATIONS

How We Use Citations to Grow Local Search Rankings

  • Citations can impact local search engine rankings.

    Trust and authority are important local ranking signals. As Google becomes more familiar with your brand through local citations they build trust in your website. Over time, you should see your business ranking improve and move higher in Search Results.

  • Citation websites often appear in Search Results for your brand.

    In addition to helping your website rank #1 when someone searches for your brand, citations will often be visible as well. Our local citation services can help you maximize your real estate in Google’s search results and increase the likelihood that searchers will interact with your brand.

  • Citations are an important digital asset that impact rankings and revenue.

    Moz credits citations with playing a critical role in either positively or negatively impacting your rankings, reputation, and revenue. This SEO industry thought leader calls citations “high stakes assets” that are a necessity for all online local businesses. Add local citation services into your Local SEO strategy and start seeing how it can benefit your business in many ways.

Fuel Your SEO and Reputation with Citations

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HOW WE CAN HELP

Our SEO Citation Services Include

  • Citations Audit

    Before implementing our local citation services, it’s important to know exactly what the Internet already says about your business. Citations are more than just creating a list of everywhere your business name, address, or place is listed. It’s also about checking for accuracy and consistency. Is your business name listed the same in every instance? Is the correct local or toll-free number always used? If you’ve moved locations, is your new address correct? Is your address listed in the same format each time? Many citation and directory websites also allow for additional business information such as hours, logos, business description, and more. Since actual people rely on this information to be accurate, it’s very important to regularly review and adjust as necessary!

  • Citation Growth and Development

    Once we have a good picture of your current Citation Profile we can get to work in creating additional citations through the Internet Directories and websites that matter the most to your industry. Utilizing local citation services can be somewhat of a numbers game. The more places your business is mentioned online the more credible and authoritative your website appears to Google. We must not only look at listings on the most powerful Citation websites but also niche websites relevant to your area(s) of expertise. Just like backlinks, not all local citations are of equal value! Our local citation services are fast and efficient, providing great results regardless of where your citation profile is currently at.

  • Citation Management

    Over time things can naturally deteriorate and break down – including citations. After doing all the work of citation auditing and development, it is important to keep an active eye on all your listings and how they appear. This proactive approach focuses on correcting inaccurate data, closing duplicate local business listings or citations, and editing and improving existing citations in case of mergers. We also manage online reviews and pursue new citation opportunities as they arise, plus much more. It is critical to maintain control over your online reputation and how you are represented on the web. Just like SEO, local citation services are never “done once” activities. Citations require constant attention and action.

FROM OUR LOCAL SEO EXPERT

Important Elements of a Local Citation Services

Carissa Krause headshot.

“It matters what people are saying about your business! You would never publish a newspaper ad with a wrong phone number or address so why allow misinformation about you to remain online? When it comes to local citations, you must think about quantity, quality, and accuracy in order to gain Google’s trust. Ignoring citations simply means missing out on key opportunities to strengthen your online reputation and local SEO rankings.”

Carissa Krause
Local SEO Expert, 1st on the List

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Frequently Asked Questions About Local Citations

What is a local citation?

A local citation is any mention of your business on the Internet and plays a key role in improving your local search results.

What is a citation link?

A citation link includes a mention of your business plus a link back to your website.

What is a citation audit?

As part of our local citation services, a citation audit takes a look at every place on the Internet where your business is mentioned. The audit also checks the accuracy and consistency of each of your business listings.

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More About 1st on the List

For the last 22+ years, 1st on the List has worked with businesses of all sizes across Canada and the United States to obtain better search visibility, search traffic, and revenues. As part of our online marketing services we offer affordable and effective Local SEO packages, which can include local citation services including Audits, Development, and Management.

Our clients are thrilled by the results we achieve (check out some recent SEO Case Studies). Third-party feedback websites like Clutch.co and TopSEOs also rank us among the best in the country.

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CLIENTS WE’VE WORKED WITH

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TAKE YOUR WEBSITE TO THE NEXT LEVEL

Get On Board with a Proactive
Citation Growth Strategy Today

For many local businesses, Citations are often at the bottom of their priority list. By focusing on citations you can start to reap great rewards in terms of rankings, reputation, and revenue! Let us walk you through the entire process and save you hours upon hours of manual work.

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