PPC SOCIAL MEDIA ADVERTISING

Reach New Customers and Build Brand Awareness

Use PPC social media advertising to bridge the gap between your brand and consumers. Interact, connect, and build trust to improve your brand’s performance. In 2019 social advertising spend totaled $18.4 billion in the US and is only expected to increase in the next several years. What are you spending on social media ads?

Get Your PPC Social Media Proposal Today

Is It Time to Up Your Social Game with a Paid Campaign?

  • Social networks are the biggest source of inspiration for consumer purchases with 37% of consumers finding purchase inspiration through the channel.

    Source: PwC.com

  • Social media is the most relevant advertising channel for 50% of Gen Z and 42% of millennials.

    Source: Adobe Digital Insights

  • 53% of organizations engage in PPC Social Media Advertising

    Source: Hootsuite.com

Instagram & facebook displayed on Desktop screens
facebook brand name
YouTube brand name
Instagram brand name
LinkedIn brand name
Pinterest logo

WHY USE PPC SOCIAL MEDIA ADVERTISING?

Paid Social Media Ad Objectives

  • Increase Website Traffic

  • Build Brand Awareness

  • Boost User Engagement

  • Drive Conversions and Sales

  • Foster Lead Generation

  • Enhance Public Relations

  • Build Community of Influencers

  • Conduct Market Research

  • Promote Events or Sales

Take Your Social Game to the Next Level

Talk With Us Now! 1-888-262-6687 Get My Free Social Media Advertising Assessment

Is Pay Per Click Advertising Right for You?

There’s a reason for everything we do – including choosing where to spend your Social Advertising budget. Our PPC social media team looks at where your potential customers are being social and what goals each platform is historically known to help advertisers achieve. We may find placing your entire PPC Social Media Advertising budget into just one platform produces the best results. Or, perhaps we find a balance of multiple platforms to be a better option. Our experts will help you decide, decipher, and monitor.

  • Facebook Advertising

    By far the most popular option, Facebooks Ads provide a highly targeted and sophisticated targeted form of PPC social media advertising. We’ll help you engage with your exact customers based on age, interests, behavior, location, and more. Facebooks Ads are proven to increase brand awareness, boost website traffic, and increase revenue, sales and leads – at a much lower cost per acquisition than other advertising options.

  • YouTube Advertising

    Did you know that up to 70% of YouTube viewers use the platform to inform their purchasing decisions? With up to 85% of US web traffic expected to be video-related by the end of 2019, advertisers have a huge opportunity to promote their brand through video ads (and video optimization). You only pay when people watch your videos and you have a great opportunity to advertise within YouTube’s varying creative constraints and ad options.

  • Instagram Advertising

    Instagram users are active and engaged! Did you know that there are 1 billion people using Instagram each day with 200 million users visiting at least one business profile each day? That’s 20% of users interacting with a business on a daily basis. If you are looking to promote new products and deals, PPC social media advertising on Instagram may be your best option – over 70% of US teens say Instagram is the best way for brands to reach them about new products or promotions!

  • LinkedIn Advertising

    LinkedIn is the proven B2B advertising powerhouse. This professionally oriented social media platform has more than 500 million members and offers a number of PPC social media advertising options to achieve the results and goals you are after. B2B brands are using LinkedIn to raise awareness for events, generate leads, boost followers, generate engagement, and increase traffic to website pages or blog posts. Additional goals can be prospecting, new connections, downloads, and attracting job candidates.

  • Twitter Advertising

    Twitter may be your best option in certain cases and acts as a superior pay-per-performance lead generation tool. Just like Facebook, Twitter offers highly targeted audiences and engagement opportunities. It can also be highly cost effective with some PPC social media advertising campaigns earning clicks for pennies. Despite a small audience, Twitter ads tend to provide the best performance for certain industries like entertainment, news, technology, and politics.

  • Pinterest Advertising

    Just like Twitter, Pinterest can provide unique paid advertising opportunities to specific industries like retail and fashion. As a discovery platform, there are over 300 million people who use Pinterest to find new products and ideas. And they are well-receptive to advertisers! In fact, 73% of Pinterest users believe content from brands makes Pinterest more useful. The biggest goals of PPC social media advertising on Pinterest are awareness and consideration. In fact, 98% of Pinterest users have tried something new they found on Pinterest!

Social Media FAQs

How much does it cost to advertise on social media?

For an average small business, PPC social media advertising budgets range from $200 - $1,000 per month. The industry average is about $4,000 – 7,000 per month. There is typically no minimum cost associated with Social Media Advertising. At 1st on the List, we charge a small management fee to create, execute, optimize, and manage your Social Media Ad Campaign, which is typically offset by the campaign’s ROI.

What is the difference between social media advertising and marketing?

PPC social media advertising includes creating campaigns to reach new members within your target market and usually has a cost-per-impression or cost-per-click associated with it. Social media marketing is about building brand loyalty and engaging with your existing customer base.

What social media is best for advertising?

It depends on your advertising goals and who you want to reach. Facebook is typically the top-rated social platform as it has the most users and known to increase brand awareness, boost website traffic, and increase revenue, sales, and leads. On the other hand, LinkedIn Ads are highly effective for B2B advertisers. Other top social media advertising options are Instagram, Pinterest, YouTube, and Twitter.

More About 1st on the List

Since 1997, our ultimate goal at 1st on the List has been to help businesses and brands across North America succeed online. Over the years, our Pay Per Click Services have evolved to include PPC Social Media Advertising in order to reach a larger network of potential customers and achieve each client’s unique goals.

Our experienced PPC Managers are skilled at assessing your audience, budget, and goals at hand to create the best Social Ad campaign within your PPC Advertising Strategy. Meet the team or check out our client testimonials and then contact us to see how we can help you.

TopSEOs awards for SEO, Site Audit and PPC Management
CLUTCH 2021 Manifest for Top SEO Companies & Marketing Agencies in Canada
3 website design awards for 1st on the List.

READY TO START SEEING RESULTS?

Explore the Possibilities
with Our Social Media Ad Experts

Whatever the “more” is that you are after – more traffic, more leads, more sales – let’s start a conversation about how PPC social media advertising can help. We look forward to providing professional professional PPC marketing services that will get you the “more” that you deserve!

Get My Free Proposal

AS FEATURED IN

Marketing Profs logo
Entrepreneur logo
Business.com icon
Leadpages logo.
Small Search Engine Watch logo.

All product names, logos, and brands are property of their respective owners. All company, product and service names
used in this website are for identification purposes only. Use of these names, logos, and brands does not imply endorsement.