With a goal to revolutionize the dynamic pricing software space, Revy’s website breaks into a cluttered field of lackluster competitors and offers a modern approach with personalized storytelling and vibrant custom visuals.
“They managed to turn our vision into a polished, superior platform that stands out in our industry. We now have a website that accurately represents our client-centric approach and sets a new standard of excellence.”
Connor Griffiths - Managing Partner, Head of RevenueVacation Rental Co
With a goal to revolutionize the dynamic pricing software space, Revy’s website breaks into a cluttered field of lackluster competitors and offers a modern approach with personalized storytelling and vibrant custom visuals.
“They managed to turn our vision into a polished, superior platform that stands out in our industry. We now have a website that accurately represents our client-centric approach and sets a new standard of excellence.”
Connor Griffiths - Managing Partner, Head of RevenueVacation Rental Co
Founded as a startup with a mission to disrupt the hospitality industry, Revy specializes in dynamic pricing software for vacation rentals (ex. AirBNBs, Rental Managers, and hotels) by combining cutting-edge technology with expert management. They empower property owners and managers to maximize revenue through optimized pricing strategies while prioritizing exceptional guest experiences. Their motto, “It’s simple: We’re weirdly passionate about hospitality, revenue growth, and working with like-minded individuals who want the best,” encapsulates their unique approach. By bridging the gap between technology and personalized service, Revy is reshaping how businesses thrive in an ever-evolving market landscape.
GETTING IT RIGHT
Project Requirements
From the start of this project, Revy prioritized the development of a polished online presence that aligns with their commitment to transparency, simplicity, and reliability. Their website and messaging had to underscore their dedication to setting a new standard of excellence in the industry. Where competitor websites lacked clear messaging, trust and professionalism Revy wanted a superior platform to accurately represent their client-centric approach.
Branding
The client described their ideal image as being “techie but still having a human element”. Creating this desired down to earth image and personal image had a number of hurdles common to the SaaS world.
Awareness
Since Revy is brand new to Google and search engines, we needed to get the keyword research, messaging, and website structure correct in order to be recognized and shown to potential searching customers.
Trust
As a startup, Revy did not have a long list of case studies and testimonials at their fingertips to use on the website and had to rely on establishing trust through other forms such as storytelling, industry logos, calculator tools, and more.
Light and Effortless Design
Branding, awareness and trust needed to be encapsulated by an easy to navigate and simple website design – essentialy user experience was very important to the clients. The owners wanted navigating their website to be a reflection of how easy of a process it would be to work with Revy.
WHAT WE DID
Approach Taken
SEO Strategy
Introducing Revy to Google
In crafting Revy’s website, our approach extended beyond looks and function to also include a robust SEO strategy. We strategically selected keywords and topics that resonate with their target audience and accurately reflect their expertise in hospitality software and revenue management. By optimizing the site’s navigation structure and content, we ensured that every page clearly communicates with search engines like Google, helping Revy gain immediate visibility and climb the rankings. This proactive SEO foundation not only enhances discoverability but also establishes Revy as a trusted authority in their field, attracting organic traffic and fostering sustainable growth from the outset.
Custom Graphics
Brand Identity in Pictures
Our graphic designers focused on creating custom images throughout the website to enhance both SEO and trust. By developing unique visuals (not generic stock), we ensured every image reflects Revy’s brand identity and expertise in hospitality software. This strategic approach not only boosts search engine visibility but also strengthens credibility, making Revy’s website more engaging and trustworthy for visitors.
Content
Compelling Storytelling Concept
Content writing services were tailored to resonate with each unique ideal customer profile. We focused on crafting compelling narratives and stories that address the specific complexities and needs of every customer group visiting the website. By clearly outlining how Revy solves their problems and meets their distinct requirements, we ensure clarity on ‘Who It’s For’ and ‘How It Works’. In addition to detailing pricing structures, our content provides a comprehensive understanding of the benefits of partnering with Revy. This strategic approach enables any visitor to quickly ascertain whether Revy’s services align with their needs, fostering a seamless and informed decision-making process.
Website Design
Prototypes and Creation
The request for an effortless and light feeling website is reflected in an extremely user friendly navigation and consistency between pages. We worked directly with the owners to outline the website to match the vision they had in terms of look and feel.
Hosting
Dependable, Speedy, Secure
With the website now live, 1st on the List provides dedicated hosting that is reliable, secure, and performance-driven. This ensures Revy can seamlessly scale our website as we grow
A partner who truly understands your business and delivers exceptional results.
“1st on the List has been a key partner in getting Revy off the ground and running smoothly. From the outset, their team understood our unique needs and crafted website, content, and media that perfectly encapsulates our commitment to transparency, simplicity, and reliability. We had no digital assets or marketing materials, and they created a robust brand presence and messaging from scratch. They skillfully tailored our messaging to resonate with different customer groups, including small Airbnb property owners, vacation rental managers, and large hotel chains. Their professionalism and dedication were evident in every step of the process. They managed to turn our vision into a polished, superior platform that stands out in our industry. We now have a website that accurately represents our client-centric approach and sets a new standard of excellence. I am fully satisfied with their work and am excited about the benefits we will reap as our company grows, thanks to the solid foundation they’ve built for us. If you’re looking for a partner who truly understands your business and delivers exceptional results, look no further than 1st on the List.”
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