FEATURED: AUTO BODY SHOP WEBSITE DESIGN FOR QA COLLISION

Quality Assured Collision & Glass

A full auto body shop website design and content overhaul helped to elevate the calibre of the “QA Collision” brand. The web redesign project also increased the company’s ability to attract and recruit new auto body shops to its established network.

Silhouette of a man's head and shoulders

“A testimonial about how they enjoyed working with our team and were impressed with the finished result.”

Paul McFarlane - Executive DirectorQA Collision

FEATURED: AUTO BODY SHOP WEBSITE DESIGN

Quality Assured Collision and Glass

Full website redesign and content overhaul elevated the calibre of the “QA Collision” brand and ability to attract and recruit new auto body shops to their established network.

Silhouette of a man's head and shoulders

“A testimonial about how they enjoyed working with our team and were impressed with the finished result.”

Paul McFarlane - Executive DirectorQA Collision

The Client – Auto Body Repair Shops

Client: Quality Assured Collision and Glass (QA Collision)

URL: https://qacollision.ca/

The auto body shop website design was completed for QA Collision, a distinguished collection of independent BC auto body repair shops. QA Collision is committed to providing top-tier collision repair services accredited by ICBC. They currently have 17 locations (and counting) across the Lower Mainland, Vancouver Island, and the Kootenays Okanagan. The QA Collision network and brand offers its members value through supplier rebates, community involvement, advertising and buying power. Its branding is fueled by this collective website and marketing by 1st on the List.

WHERE WE STARTED

Project Background Information

Our SEO web design team has had a long-standing relationship with QA Collision. The company felt it was time for a complete website overhaul to elevate its digital strategy and support further growth. QA Collision had reached a pivotal point in its growth strategy. It recognized that a new auto body shop website design was essential to better market its existing network and attract additional auto body shops. The existing website needed new, high-quality content to improve online rankings and visibility. Its success would directly impact the company’s ability to attract new shops to its network.

Original Website

WHAT WE DID

Our Approach to Website Redesign

  • Strategic QA Brand Elevation

    Raising the Quality in the QA Name

    Our auto body shop website design significantly elevated QA Collision’s branding, reinforcing its reputation for quality. We incorporated trust factors such as prominent logos, complete and accurate information, and an intuitive navigation system. These changes enhanced the user experience and conveyed professionalism. The well-thought-out website structure ensured seamless access to vital details, making the site more user-friendly and reflecting the high standards of QA Collision’s brand.

  • Web Content Rewrite

    Better User Experience

    Our web content overhaul significantly improved the user experience by providing clear, high-quality information highlighting the benefits of joining the QA Collision network. The compelling final result not only enhances user engagement but also lays a strong foundation for further SEO growth, motivating potential auto body shop owners to join the QA Collision network.

  • Detailed Auto Body Shop Location Pages

    Promote Individual Member Auto Body Shops

    One major benefit of the QA Collision auto body shop network is the collective website highlights individual auto body shop locations. We created a dedicated page for each member, boosting SEO to attract local searchers and drive traffic to QA Collision shops. Each auto body shop location page includes an About section, Hours, Contact Information, Services Offered, an Appointment Schedule form, and unique call tracking to monitor phone calls originating through this website.

  • Ongoing SEO Growth Plan

    Continue Gaining Exposure and Traffic

    QA Collision’s existing SEO Growth Plan guided our website designers throughout the process, ensuring a smooth transition to the new website with no major hiccups in rankings or traffic. Our SEO website design team provided insights at each stage of the design process. The goal was to enhance current strategies and build on what was already driving rankings and traffic. We meticulously accounted for every SEO detail, setting QA Collision up for future ongoing success.

“Testimonial to go here”

Silhouette of a man's head and shoulders
Paul McFarlaneExecutive Director

WHAT HAPPENED

Finished Results and Positive Impact

The new SEO-friendly auto body shop website design delivered on QA Collision’s top project priorities:

  • Achieved significant ranking improvements and visibility for the website’s auto body shop locations section. These pages are the most important component of the website as they help drive real leads to the individual shops listed on each Location page.
  • Applied several branding enhancements to elevate the QA Collision name and reputation.
  • Addressed multiple broken components that existed on the previous website to improve overall user experience.

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