Client Spotlight: Urban Water Works
Web Design & Local SEO Case Study
“Really economical and results speak for themselves!”
Urban Water Works Case Study
Start Date: September 2017
Project Duration: Ongoing
Investment: $$$$
Urban Water Works is a waterline and drain specialist based out of Vancouver, BC, Canada. They service the entire Greater Vancouver Regional District including the Fraser Valley. Owner Jeff Fitzpatrick describes business prior to working with 1st on the List as spotty at best. Relying on YellowPages for new business wasn’t producing the results he needed to grow his business and bring in the jobs he wanted and needed.
With the goal of better online exposure, Fitzpatrick began to seek out the Top 10 SEO companies in Canada and he found 1st on the List among the very best. Even though he wasn’t sure his budget was sizable enough to be represented by 1st on the List, Fitzpatrick gave us a call.
This was the start of a positive upward growth in his business and our working relationship together!
The Strategy
Upon launching the Local SEO Campaign, Urban Water Works started to get some good listings for the targeted cities and services they offer but had trouble translating rankings into actual jobs.
While the Local SEO Campaign continued to run, our Web Design team reviewed the website from a user and conversion perspective.
A new SEO friendly WordPress Website Design was created in order to better represent Urban Water Works’ services, brand, and reputation. The new SEO web design also provides a much more user-friendly platform to continue running the Local SEO Campaign on.
Online Results Achieved
Quickly obtained $19,000 job through new website!
Since starting to work with 1st on the List, Urban Water Works has achieved more consistent calls for jobs. The most noticeable results occured after the website was re-launched in WordPress and revamped for a better, more action-evoking user experience.
One recent example Fitzpatrick was thrilled to share with us was a website lead that turned into a one-week project producing $19,000 profit!
That type of ROI is unheard of for almost any other type of advertising spend.
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