CASE STUDY: LIFTY LIFE SEO AND WEBSITE CAMPAIGN

Reaching New Heights With Website Traffic, Leads and Company Growth

Thanks to a new website and SEO, Lifty Life has grown to be a 7-figure vacation rental management company. They now enjoy 50 to 100 organic leads/month in an industry where average cost-per-lead is around $200 – these leads would cost $10 – 20,000/month to acquire elsewhere!

Connor Griffiths - Hospitality Marketing Expert

“We asked for a search engine and mobile friendly website and they definitely delivered.”

Connor GriffithsCEO
Liftylife logo over a image of homes covered in snow with snow-capped mountains in the background.
LiftyLife logo

The Project

Start Date: September 2019

Project Duration: Ongoing

Investment: $$$$

Lifty Life is a locally owned and operated vacation rental management company in BC and Alberta. The goal of this project was to create a new website with solid SEO and Outreach campaigns in order to establish online branding and attention for Lifty Life’s property management and promotion. Key markets included 12 – 15 resort communities throughout Western Canada like Whistler, Canmore, and Kelowna. The website needed to have maximum performance as the company prides itself on being experts in the digital distribution and management of properties!

WHERE WE STARTED

Project Background Information

Upon teaming up with 1st on the List Lifty Life relied on traditional marketing methods (like word of mouth and event marketing) to attract property owners and guests. In order to grow they needed a more powerful method to secure management contracts, expand their client base and markets, and  establish themselves as industry leaders in the competitive property management sector. Recognizing the growing significance of digital presence, they sought to enhance their online marketing strategies to reach a broader audience and drive business growth. This realization prompted their decision to invest in SEO and website marketing services to elevate their brand and increase lead generation opportunities.

Where we took the Lifty Life website, messaging and functionality.

WHAT WE DID

Approach Taken

The first step of this project was developing an intuitive website navigation and effective content management system. The website needed to showcase both featured property listings as well as the benefits of using Lifty Life’s property management services. Scalable content was developed and keyword topics and themes to be promoted were included throughout the design process to ensure SEO success in the next stages of the project.

Once the website was ready, we applied speed optimization to improve page load times in order to make the website as fast as possible for visitors and Search Engines, as site speed affects rankings and SEO. Continued Local SEO efforts keep the website growing and customized Link Building Outreach is building the Lifty Life brand and reputation.

  • Website Design

    User Friendly, Lightning Fast

    We meticulously designed a WordPress website for Lifty Life, prioritizing top-notch site speed optimization and seamless integration with Hostaway, their chosen Vacation Rental Software & Airbnb Management System. This comprehensive approach ensures that not only does the website make a strong impression on new visitors and potential clients, but it also streamlines backend systems for enhanced efficiency and productivity within the company.

  • Local SEO Strategy

    12 - 15 Western Canada Markets

    Our Local SEO campaign for Lifty Life targets 12-15 key markets across Western Canada, including Whistler, Canmore, Kelowna, and more. By strategically optimizing for these regions, we’ve successfully attracted 8,000-10,000 organic visitors per month, solidifying Lifty Life’s reputation as the premier provider of vacation rentals in Western Canada.

  • Link Building Campaign

    Highy Relevant Quality Links

    Conducted a link building campaign that helped acquire highly relevent and quality backlinks from leading travel sources, including:

    • BBC Travel
    • Hostaway
    • AllTheRooms
    • USA Today
    • Washington Post

  • Content Development

    Informative, Lead Generating

    Through our Content Development services, we crafted informative and engaging content tailored to attract homeowners seeking property management services. This content not only bolstered Lifty Life’s SEO efforts, driving new traffic to their website, but also positioned them as experts in their respective geographic markets. By highlighting their expertise and addressing the needs of potential clients, we helped Lifty Life establish credibility and attract quality leads.

“The 1st on the List team are the best! We asked for a search engine and mobile friendly website and they definitely delivered. Not only is the website well built, but the site is lightning fast. The website accurately represents our vacation rental properties and management services. We could not be happier!”

Connor Griffiths - Hospitality Marketing Expert
Connor GriffithsCEO

WHAT HAPPENED

Finished Results and Impact

  • Organic Traffic Up

    Organic website traffic grew from essentially 0 to now 8,000 to 10,000 visitors per month.

  • Website Activity Up

    Website attracts 50 – 100 new leads per month.

  • Closed Deals Up

    Currently onboarding 1 – 2 new properties per month.

  • Gross Booking Revenue Way Up

    Annual gross booking revenue is now 7-figures since website launch and SEO. Prior to this work it was only in the 5-figure range.

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