1st on the List Blog

Our top SEOs, analysts, strategists, developers, and digital marketers share advice, how-tos, industry changes, best practices and their own realizations and success stories. Check back often to stay up to date on the latest and greatest in the SEO, PPC and online marketing world.

Person looking at cell phone displaying Customer Review

Business & Marketing

Complete Guide to How Customer Reviews Can Help (or Hurt) Your SEO

Bad customer reviews can hurt more than just your feelings. It makes sense, obviously, that reviews have an impact on your reputation, your brand persona, and your bottom line. But did you know that customer reviews – all reviews, the…

Colourful graphic with SEO letters surrounded by coloured arrows and magnifying glass

SEO

Top 8 Benefits of SEO for Your Business’ Bottom Line

You’re still skeptical about the benefits of SEO. We get it. We get it all the time from small business owners and CEOs. Still. In spite of SEO having been around for what feels like forever. In spite of ongoing evidence that SEO can bolster,…

Various tools with SEO engraved on a wrench

SEO

The Best SEO Tools in 2019 to Help Make SEO Easy

Search Engine Optimization, or SEO, can feel like such a rollercoaster. An out of control rollercoaster. A lost cause. A mind game of the most frustrating kind. SEO is hard. There’s a reason there are experts in the subject. People who…

Technical SEO

How 301 Redirects Affect SEO Performance (Plus Best Practices for 301 Redirects)

404: bad. 301: good. Bigger isn’t always better, and definitely not when it comes to SEO and these two numbers. In case you’re wondering, we’re talking about 404 errors and 301 redirects. While that first sentence (the one about…

Person at a desk working on an iMac computer

Social Optimization

How to Pick and Optimize the Best Social Media Sites for SEO in 2019

How important are social media sites for SEO? These two words: social media…will often conjure up two more words: love hate. Whether you love or hate social media, the fact remains that out of a total worldwide population of 7.710+ billion…

Sales Funnel Template and Diagram 1st on the list

Misc.

How to Guide to Create a Sales Funnel to Increase Your Business’ ROI

Setting up your sales funnel may not be easy but it’s the best way to convert eyes on your website to money in the bank. Traffic. Leads. Sales – Get traffic to your website. Build leads and contacts. Convert leads into sales. We’re…

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Content & Keywords

5 Ways Blogging Helps with SEO + 5 Bonus Blogging SEO Tips

Will blogging for SEO work? We could answer this question for you right here, right now. (Spoiler alert: it does. And it doesn’t.) To answer definitively, though, and explain the contradiction in the spoiler we just gave you, we need to back…

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SEO

Most Common SEO Questions with Answers

Most Common SEO Questions? Even though most website owners now understand the importance of SEO, there are still a lot of common SEO questions we get asked when talking to new and potential clients. Below, our search engine optimization…

A man with a smartphone typing on a laptop in Google Search.

Google & Bing

How to Use Google Search Console for SEO Like a Pro

Why is Google Search Console important? “The best place to hide a dead body is on the second page of Google Search.” We’re not entirely sure who said this famous quote first. Not even Google could tell us. What we are sure of is: (a)…

HTTPS SSL Certificate displaying in a browser.

SEO

What is HTTPS Everywhere and Why It Matters to Your Website’s Security

Encrypt your online communications with HTTPS Everywhere. HTTPS and SSL – two sets of letters that you’ve probably heard a lot about, even if you don’t know what they mean. Essentially, they boil down to a technical signal that your…

Link Building, SEO

Benefits of Link Building

Popularity; being well-liked is important to some people. It’s also important to businesses. Generally, one can assume that if a business is popular that it is good and provides a valuable service or product. But, is that always the case? If…

3 people talking in the background while a man and woman discuss what is on a computer screen.