How Important Is Brand Messaging for Your Business? Brand messaging is the bread and butter of your business’s communication strategy. It needs to be in everything that you do and every interaction you have with your customers – and you’ve probably been doing it without ever even thinking about it! So, what is brand messaging, […]
Are You Optimizing Your Images? Your website is the home base for all your digital marketing efforts and image optimization is necessary should be a part of your overall site optimization. Choosing high-quality imagery is a great way to set your website apart from the competition, but if you think it’s as easy as downloading […]
Did you know that retail ecommerce sales reached CA$86.52 billion in 2021 – almost double 2019 ecommerce sales? Growth is expected to increase by another 12% followed by the massive 75% increase in 2020 (eMarketer.com) Whether they were ready or not, companies around the world were forced to transition to the ecommerce space during the […]
What is an SSL Certificate (SSL Security)? Secure Sockets Layer or SSL relies on OSCP protocol (Online Certificate Status Protocol) to check the SSL certificate status before your website is shown to the user. The OSCP protocol identifies that your website has SSL and then encrypts the shared data to protect it from phishers and […]
We know page speed optimization is necessary, but exactly what is it and how important is it to your online success? Page speed, or page load time, is a measurement of the time it takes from the first click to full display of the content on any specific page on your website. This is not […]
Cheap hosting may just be one of the most expensive mistakes you make when it comes to your website. Like so many other things in life, you get what you pay for. And when it comes to cheap hosting, what you’ve paid for is shortcuts, sub-par site speed, space issues, sketchy uptime, and so many […]
WordPress is the perfect platform when considering website design for dentists. There are many benefits to investing in developing a professional WordPress website for your dentistry clinic. Customers are increasingly using online resources to find, verify, and vet local businesses. If you want potential patients to find your dentistry clinic you need to develop a WordPress […]
The benefits of WooCommerce for retail stores is a pretty long list. Think about the possibilities as people go online more and more. Most consumers are buying online more than they are in person. It is safe, fast, and convenient and with people being busier than ever, they are taking to the convenience. WooCommerce […]
Owning a website business is a little bit like having a baby. You can’t just deliver up a website to the world and then leave it to fend for itself. You have to nurture your online business and give it all the love it deserves to ensure that it thrives! Unlike having a baby though, […]
Today more than ever, SEO friendly web design is essential to online success. Is your website SEO friendly? Do you know what that entails? SEO. SEF. SEM. SEA. SMH… (Yes, you’re right, that last one does stand for ‘shaking my head’.) So many acronyms. So dang confusing. So very important. Particularly in terms of your […]
Why update WordPress plugins is a very common question…more common than you might think. Keep in mind, however, that WordPress plugins and themes are software programs. Over time, these programs can become outdated, or the software developer may have released newer updated versions with better features or even bug fixes. So, the main answer to […]
When done properly, great landing pages that convert can really add to your ROI. The object of any landing page is to provide a clear and complete path to a decision, whether that is a download, a purchase, a request for more information, or some other clearly defined call-to-action. SEO, pay-per-click marketing, and other online […]
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