Have you been thinking about SEO vs social media marketing and which one matters more to your business? You don’t need us to tell you that internet searches are a major source of customers. Whether you operate a small brick and mortar location, or an international e-commerce company, showing up in relevant search results should […]
Canadian Social Enterprise Directory As a longtime supporter of worthy community projects, and with a specific interest in social enterprise, 1st on the List was approached by the BC Centre for Social Enterprise for help in building out an online national social enterprise directory. The Centre was keen to develop a free directory that would […]
Have you found yourself asking “What is SEO?” Do you constantly hear the term SEO and want to know why it’s relevant? By the end of the article, we hope you’ll have a better understanding of the definition of SEO, how it works, and why it’s imperative to grow your business in the months and […]
After two years of the pandemic, many businesses have adjusted to the new normal and are actively involved in post pandemic marketing and budgeting. So the big questions now are: Where are businesses spending their money? What should your post pandemic marketing budget look like? In this article we explore more about how COVID-19 impacted […]
The professional services industry is not among the hardest hit by the pandemic but SEO for professional services firms is still vitally important. While many firms were able to adjust their business models to meet the new challenges, some of them were forced to downsize or temporarily close shop. The good news is that things […]
If you own or manage a tourism business, you understand how difficult the past year and a half has been as people were forced to stay at home. You also know that things are starting to look up as travel restrictions are slowly being lifted. How do you ensure that you don’t miss out on […]
If you haven’t used it before you may be wondering what is pay per click advertising? Pay-per-click (PPC) is something you may want to consider when planning your online marketing strategy. In this post, we hope to address whatever PPC questions may be on your mind. What is pay per click advertising and how does PPC […]
SEO for beginners may seem somewhat scary but even the PROs had to start somewhere at some time. SEO doesn’t have to be a virtual vortex, swirling with head-spinning jargon and tech-savvy know-how always seemingly just out of your scope of knowledge. (Full disclosure: even seasoned SEOs sometimes feel this way, what with the never-ending […]
In essence, Reputation Management is a marketing approach with the ultimate aim of influencing people’s perception of your brand. Reputation management is the process of maintaining and improving the quality of one’s reputation. This may be done through a variety of means including social media and communications with the media. Reputation management is particularly important […]
After a really (really!) tough year, BC small businesses are getting a bit of a boost, thanks to a new ‘Launch Online’ grant program from the British Columbia government, designed to help small and medium-sized businesses pivot to, or expand online sales. There was always going to come a time when moving some, most, or […]
A 2013 movie entitled “Her” follows the main male protagonist developing a romantic relationship with the voice search assistant feature that came with the operating system upgrade of his smart device. The film’s writer, Spike Jonze, was inspired by an article he read about voice search technologies. This software feature, named “Samantha”, is equipped with […]
A 2013 movie entitled “Her” follows the main male protagonist developing a romantic relationship with the voice search assistant feature that came with the operating system upgrade of his smart device. The film’s writer, Spike Jonze, was inspired by an article he read about voice search technologies. This software feature, named “Samantha”, is equipped with […]
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