In today’s rapidly growing digital world, our electronic inboxes are constantly flooded with emails and electronic messages, often including many unwanted spam messages. Enter Canadian Anti-Spam Legislation (CASL), designed to govern commercial electronic communications in Canada since 2014. The anti-spam law is in place to create a safer and more secure online environment for Canadian […]
Local SEO Structured Data Can Help Your Business By now, most small businesses are familiar with local SEO structured data and schema. Not surprisingly, some may find it a bit intimidating. In fact, structured data still tends to be underutilized by most local business websites. While the name might be enough to send some running […]
Reviews – Trust, Expertise & Social Proof Online reviews for local businesses are vital for providing social proof, establishing expertise, and building trust in your business. Looking through your online reviews on Google might be one of the first things a prospective customer does. Not only do good reviews feel nice, but when managed correctly, great […]
As a business owner, at some point, you probably gave some thought to SEO vs PPC and where to best put your marketing dollars. Whether your online presence is a small five-page website, a blog, or an e-commerce behemoth, you need Google and you need to get your website in front of your potential customers […]
Google Business Profile Optimization Tips If you haven’t done it yet, you really need to do Google business profile optimization to help reach your target customers and boost your local SEO. You know when you search for a local business, and Google shows you a handy little card with buttons, links, and all the important […]
What Is Local Search Engine Optimization You may be asking “What is local SEO and how is it different from regular SEO.” In this post, we’ll take an in-depth look at what local SEO entails including nine crucial areas to consider when optimizing for local search. What is Local SEO? In a nutshell, Local SEO […]
Do you know what is a good open rate for email and how your open rate compares to your competitors? Does it feel like you’re just sending emails into the void? Maybe you know that you need an email list, but you’re not sure what to do with it. Email marketing can feel like that sometimes, […]
COVID-19 changed not only the world but also the online world, prompting a lot of businesses to seriously re-evaluate their SEO budget. Businesses need to be where their customers are. Most, across all age categories, are now shopping online for what they need so a solid SEO strategy is vital to your online success. Search […]
How to Rank Higher on Google “Ranking on Google” refers to the position that a website appears in the search engine results pages (SERPs) when a user conducts a search. When a user types a query into the search bar, Google’s algorithm will return a list of relevant websites, ranked in order of relevance and […]
SEO Review 2022 In this 2022 SEO review, our SEO experts cover the biggest takeaways of the year and what to expect for SEO in 2023. Yup, another year bites the dust! As we move into 2023, it is essential that we take a moment to reflect on the past year. Along with this year’s SEO […]
Digital marketing can often seem needlessly complicated. There are so many factors that go into a comprehensive digital strategy that you might feel like Hercules battling the mythic multi-headed Hydra. Cross one item off your checklist only to watch two more tasks spring up in its place. We promise it doesn’t have to be so […]
Is It Time to Consider Website Update Services? A website update can help improve the digital face of your business. Quite often, your website is the first interaction a potential customer has with your brand. If you feel like your website has started looking a little tired and dated, we have news for you. Your […]
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