How Zero-Click Searches Impact SEO Is there such a thing as CTR SEO (click-through-rate SEO)? Is that why you are asking “What are zero-click searches, and how do they impact my SEO?” Imagine the thrill of typing a question into Google and discovering that your website snippet is the first result. Wow! Launch the fireworks, […]
The benefits of Facebook ads for retail shops can be huge. If you have a growing list of clients’ emails, you are ahead of the game. However, many retail shops have not yet started their email lists, which is okay too. Building an email list will help you find your audience a bit better and […]
Like many, you may have have wondered Does Social Media Impact SEO? Google repeatedly suggests that social media has no impact on its ranking algorithm. Head of Web Spam Matt Cutts produced a video where he explained that the reasoning behind it was down to the changeable nature of social media which causes unreliable source […]
Full disclosure: SEO is not just for experts. Presenting our top 5 SEO hacks for beginners, to get you seen by Google, other search engines, and your customers. Yes, SEO can be big and overwhelming. Yes, there are some very technical elements to building a killer SEO strategy that are better left to the experts. […]
Reading Time: 8 minutes Have you been diligent in growing your social media following? Don’t let a friend of a friend’s friend tell you the number of social media followers you have doesn’t matter anymore. They’re wrong, and we are here to tell you why you must continue. You do need to grow your social […]
Influencers. Love ‘em. Hate ‘em. Depending on who you’re talking to, and talking about, influencers are either the sponsored scourge of social media, who fake it to make it, or they are beacons of marketing genius, sponsored or otherwise, idolized by millions for their authentic content. (Sometimes even for good reason.) Either way, influencers have […]
When it comes to page speed load time, slow and steady does not win the race. Not when it comes to your website anyway. In the online world, the hare wins the race and the turtle… well, he’s completely irrelevant. What we’re trying to tell you is that the faster your page speed load time, […]
It is a truth universally acknowledged, that a business facing economic recession may be tempted to cut, or at least cut back, their marketing budget first. For many, recession marketing simply means no marketing. Don’t do it! While seemingly a logical step, the reality is that continued marketing during a recession can mean the difference […]
Did you know that just one or two extra words in a search query can affect the type or types of SERP features Google shows in its results? In the world of SEO, we call these one or two extra words ‘search intent modifiers’. Why are we bothered with just one or two extra words? […]
Will blogging for SEO work? We could answer this question for you right here, right now. (Spoiler alert: it does. And it doesn’t.) To answer definitively, though, and explain the contradiction in the spoiler we just gave you, we need to back up at least five questions… Before you start bloggin for SEO and writing […]
Why is Google Search Console important? “The best place to hide a dead body is on the second page of Google Search.” We’re not entirely sure who said this famous quote first. Not even Google could tell us. What we are sure of is: (a) Whoever said it first was 100% spot on…or 92% anyway […]
Inevitably, every client wants to know how long does SEO take to work. Everyone wants instant gratification. We live in a time where nobody really wants to wait too long for anything. We’ve been conditioned to believe that faster often equates to better. We want instant food, instant miracles, instant success, and instant everything! But […]
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