Getting visitors to your website is only the start. Once they’ve arrived, it’s important you capture their attention and lead them down the path to purchase/conversion/contact. It is hard work getting targeted visitors to a website. A combination of SEO, PPC, Social Media, Content Marketing, Offline Marketing, Digital Ads etc. work cohesively to increase your traffic numbers. It’s […]
Reading Time: 2 minutes Several months ago, I read The Life-Changing Magic of Tidying Up Your Writing by Karen Hertzberg. It contained valuable information on being frugal with words that has changed the way I think about writing. Her main idea was to groom your blog and content writing down to the bare minimum. Writing […]
Reading Time: 4 minutes What kind of tools do you give your website visitors to find more relevant information on your website other than the first page they land on? Are the Search Engines finding every page on your website and understanding how your pages are related? Internal link structure can address both of these […]
Reading Time: 5 minutes At its core, SEO evergreen content is just what it implies, content which remains relevant and applicable throughout the seasons in much the same way evergreen trees do not lose their leaves in the fall. In this article we will help you understand the definition of evergreen content for SEO and identify seven […]
Reading Time: 2 minutes Bad Yelp reviews is every business owner’s worst nightmare. You wake up to find that a disgruntled customer has written a terrible Google or Yelp review of their recent experience at your restaurant, salon, office or store. Their words are harsh and blown out of proportion. But what can you do […]
A recent study released by Animoto states that online product videos boost purchase likelihood. This had us asking the question “Does the average business and website owner know all the benefits of putting videos on their website?” In case the answer was “no” we sat down and created this list of benefits of videos to […]
Reading Time: 6 minutes Have you noticed your mobile website traffic increase in the last year? Mobile website usage statistics suggest that by 2014 mobile internet users will overtake desktop internet users. If you haven’t already it’s time to start considering your mobile website. Here are four ways to check your mobile website usability and […]
Reading Time: 8 minutes Do you know if you have full control over your digital assets? On occasion we have clients who are restricted to what changes they can make on their website because of limitations placed by their web developer or web host. We feel the frustration our clients have towards being stuck between […]
Reading Time: 4 minutes Excellent, creative website content writing is one of the main strategies you need to master to create content that engages visitors. In some cases websites will have very little text. In other cases websites will have duplicate content taken from other websites such as their manufacturers’ sites or their franchisers’ sites. […]
In order to attempt to understand how Google’s algorithm works and how LSI (Latent Semantic Indexing) is applied, you need to first understand where it all comes from. These concepts may sound strange at first but once you start putting it all together it begins to make a lot more sense. First and foremost Google […]
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