1st on the List Blog

Our top SEOs, analysts, strategists, developers, and digital marketers share advice, how-tos, industry changes, best practices and their own realizations and success stories. Check back often to stay up to date on the latest and greatest in the SEO, PPC and online marketing world.

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What are PDF Files, and Why Should You Optimize Them for SEO?

Portable document format files, also known as Adobe PDF files, are the most used file types today by online and offline users. For example, if you have filled up a printable form from the web, this form is most likely a PDF file. Likewise, files…
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How Featured Snippets Will Influence Your SEO in 2022

Read any “Top SEO Trends in 2022” type article and you’ll find that featured snippets make almost every list. In fact, featured snippets SEO has been highly talked about for the last several years after it was introduced in 2014. There…
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What is Pay Per Click Advertising?

If you haven't used it before you may be wondering what is pay per click advertising? Pay-per-click (PPC) is something you may want to consider when planning your online marketing strategy. In this post, we hope to address whatever PPC questions…
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What is Google Maps?

Google Maps has made it easy to track locations and find different establishments, making it a powerful tool for marketing local businesses. Whether you have a single branch or multiple branches across different locations, having your company…
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SEO for Beginners: 9 SEO Tips for 2021

SEO for beginners may seem somewhat scary but even the PROs had to start somewhere at some time. SEO doesn't have to be a virtual vortex, swirling with head-spinning jargon and tech-savvy know-how always seemingly just out of your scope of…
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The True Cost of a Cheap Website Builder

What is the true cost of that cheap website builder you're so excited about saving money on? Let us count the pennies... In a world completely upended – not quite apocalyptic, but fairly locked down and laser-focused on staying home and…
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What is Long-Form Content?

Do you understand short-form vs long-form content content? There are two schools of thought in today’s content marketing industry. One asserts that shorter articles (short-form content) are more effective, given the short attention…
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Does Your In-House SEO Team Need Help? Hire an SEO Expert!

You may need to hire an SEO expert if your in-house SEO team is overwhelmed or facing challenges that are outside their skill set. 5 Reasons In-House SEOs Hire an SEO Expert The talents and knowledge of your in-house SEO team are not in dispute.…
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