1st on the List Blog

Our top SEOs, analysts, strategists, developers, and digital marketers share advice, how-tos, industry changes, best practices and their own realizations and success stories. Check back often to stay up to date on the latest and greatest in the SEO, PPC and online marketing world.

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SEO

Converting HTTP to HTTPS

We cannot overstate it enough: converting HTTP to HTTPS is absolutely necessary…if you haven’t converted your website as yet, now’s the time. Do you leave your home unlocked all day, every day? Do you leave the keys to your car in the…

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Misc.

How to Deal With Recession Marketing

It is a truth universally acknowledged, that a business facing economic recession may be tempted to cut, or at least cut back, their marketing budget first. For many, recession marketing simply means no marketing. Don’t do it! While…

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Technical SEO

How Search Intent Modifiers Affect Google SERP Features

Did you know that just one or two extra words in a search query can affect the type or types of SERP features Google shows in its results? In the world of SEO, we call these one or two extra words ‘search intent modifiers’. Why are we…

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Conversion Optimization

CPL – Average Cost Per Lead in Digital Marketing

Digital marketing is an essential part of practically every business but for many business owners, it is difficult to understand cost per lead in digital marketing. In this post we’ve cover this topic in detail including how to calculate…

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Business & Marketing

Complete Guide to How Customer Reviews Can Help (or Hurt) Your SEO

Bad customer reviews can hurt more than just your feelings. It makes sense, obviously, that reviews have an impact on your reputation, your brand persona, and your bottom line. But did you know that customer reviews – all reviews, the…

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SEO

Top 8 Benefits of SEO for Your Business’ Bottom Line

You’re still skeptical about the benefits of SEO. We get it. We get it all the time from small business owners and CEOs. Still. In spite of SEO having been around for what feels like forever. In spite of ongoing evidence that SEO can bolster,…

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SEO

The Best SEO Tools in 2019 to Help Make SEO Easy

Search Engine Optimization, or SEO, can feel like such a rollercoaster. An out of control rollercoaster. A lost cause. A mind game of the most frustrating kind. SEO is hard. There’s a reason there are experts in the subject. People who…

Technical SEO

How 301 Redirects Affect SEO Performance (Plus Best Practices for 301 Redirects)

404: bad. 301: good. Bigger isn’t always better, and definitely not when it comes to SEO and these two numbers. In case you’re wondering, we’re talking about 404 errors and 301 redirects. While that first sentence (the one about…

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Social Optimization

How to Pick and Optimize the Best Social Media Sites for SEO in 2019

How important are social media sites for SEO? These two words: social media…will often conjure up two more words: love hate. Whether you love or hate social media, the fact remains that out of a total worldwide population of 7.710+ billion…

Sales Funnel Template and Diagram 1st on the list

Misc.

How to Guide to Create a Sales Funnel to Increase Your Business’ ROI

Setting up your sales funnel may not be easy but it’s the best way to convert eyes on your website to money in the bank. Traffic. Leads. Sales – Get traffic to your website. Build leads and contacts. Convert leads into sales. We’re…

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Content & Keywords

5 Ways Blogging Helps with SEO + 5 Bonus Blogging SEO Tips

Will blogging for SEO work? We could answer this question for you right here, right now. (Spoiler alert: it does. And it doesn’t.) To answer definitively, though, and explain the contradiction in the spoiler we just gave you, we need to back…

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SEO

Most Common SEO Questions with Answers

Most Common SEO Questions? Even though most website owners now understand the importance of SEO, there are still a lot of common SEO questions we get asked when talking to new and potential clients. Below, our search engine optimization…