Your industry can feel unstable and constantly changing at the best of times – one bad review, a lingering recession, change in legislation – there are a lot of unknowns! But we will help you make sure of one thing – that your online presence is set for success, equipped to adjust, improve, and respond so that you aren’t left behind.
Our specialised SEO marketing strategies are designed to cut through the noise so that you can grow in bookings, expand to new markets, increase revenues, and more.
Contact us today to discuss your unique needs and take the first step toward becoming an industry leader.
Find your voice in a noisy market.
The tourism market is saturated with information, making it challenging to stand out. Our content writers specialize in crafting compelling narratives with a distinct brand voice that quiets all competing voices and truly resonates with your ideal audience. Capturing attention, driving engagement – it’s what we’ll do!
Cut through competing listings and big brands.
Competing with numerous listings and established big brands can be daunting in the tourism industry. Our SEO strategies focus on optimizing your website with targeted keywords and high-quality content to improve your search rankings. By enhancing your online presence and visibility, we help your brand stand out and attract more organic traffic.
Overcome seasonal variability and unpredictability.
A consistent online presence can combat seasonal lulls and provide new customers, bookings, and sales year-round. Wouldn’t it be nice to say goodbye to those months you struggle to keep rooms filled, or staff busy, or bills paid?
Master the complex customer journey.
Our SEO tactics guide potential customers through every stage of their journey, from initial research to booking. By optimizing for relevant keywords and providing valuable content, we ensure your brand is visible and engaging at every touchpoint, leading to higher conversions.
Don’t get stuck with a high cost per acquisition.
The price to acquire a new booking or customer is rising, with no signs of stopping. Historically, SEO leads have one of the lowest acquisition costs of all. SEO not only brings in more leads, but also less expensive leads – doubly impacting your bottom line.
Build trust and credibility with your customers.
Reputation is everything in your industry. Without trust and credibility, you can try almost every other tactic out there, and you probably still won’t attract leads. Everything we do for your website and brand is done with the thought of, “How will this build trust?” and “Does this contribute to credibility?”
As a Hostaway Marketplace Partner, 1st on the List is part of the largest integrated marketplace for vacation rental tools and software. We meet Hostaway’s stringent standards for quality and reliability which means you get the best possible solutions to enhance your vacation rental operations. By being a Hostaway Marketplace Partner, 1st on the List can offer you a comprehensive suite of tools to streamline your processes, improve efficiency, and drive growth, all backed by the robust and reliable Hostaway platform.
WINNING STRATEGIES SPECIFIC TO YOU
The marketing options may seem endless and overwhelming. That’s why we focus on the ones that will make an impact for you and your own goals and growth planning. Here’s what we find most effective in making businesses like yours stand out in a crowded, highly competitive marketplace, positively shape the customer journey, and build the critical trust and credibility element along the way.
CLIENTS & SUCCESS STORIES
Join the movement of vacation rental management companies, tourism boards, adventure tourism companies, and other hospitality service companies using our Tourism SEO services to grow their businesses.
Working with 1st on the List for several consecutive years signifianctly boosted awareness and interest for the state of Riviera Nayarit, just north of Peurto Vallarta. Online website traffic tripled and their traditional “shoulder season” was effectively eliminated.
Upon launching website and pursuing a growth-focused SEO strategy their website traffic went from 0 to 8,000 – 10,000 visitors per month. They now average 50 – 100 new leads per month that typically cost $6,000 each to acquire elsewhere.
Upon pairing up with 1st on the List, VRC’s management team was thrilled with the transformational shift in website messaging to attract new property owners and larger, steadier streams of income through online marketing.
GLAD YOU ASKED!
Can SEO help me compete with larger, well-established brands?
Absolutely. While it’s true that big brands often benefit from their established clout, SEO offers significant opportunities for specialized tourism businesses to carve out their own space in the market. By focusing on niche keywords and creating high-quality, targeted content, you can attract your ideal audience and achieve prominent listings in search results. Our SEO strategies are designed to leverage your unique strengths and connect you with potential customers who are specifically looking for the experiences you offer. While you may not compete with larger brands for every broad search term, a well-executed SEO plan can drive the traffic and bookings you need by focusing on relevant and achievable targets.
How will you tailor your SEO strategies to align with our target audience?
Our approach begins with a deep understanding of your target audience and your unique insights into their preferences and behaviors. Through comprehensive keyword research and analysis, we identify the terms and phrases your audience is likely to search for, ensuring our SEO efforts are aligned with their interests and needs. Additionally, we prioritize search intent and relevance, crafting content and optimizing your website to provide the answers, solutions, or actions your audience expects to find. By focusing on delivering value and meeting the expectations of both your audience and search engines, we can effectively drive targeted traffic and engagement to your tourism business.
Do you offer content creation as part of your SEO services? If so, how do you ensure that our content is optimized for both search engines and our target audience?
Yes, content creation is a fundamental aspect of our SEO services, particularly for the tourism and hospitality industries. Our approach involves thorough research into search volume, intent, and relevance, ensuring that the content aligns with what your audience is actively searching for. We also analyze competitor content to identify opportunities and gaps in the market. Our goal is to create engaging and informative content that not only ranks well in search engine results but also resonates with your target audience at every stage of their customer journey, whether they’re in the research phase or ready to make a purchase decision. By addressing their needs and providing valuable insights, we help drive engagement, build trust, and ultimately, boost conversions for your business.
What kind of keyword strategy will you use for our business?
Our keyword strategy for your tourism or hospitality business will focus on a combination of broad and long-tail keywords that reflect the various stages of the customer journey. We’ll target high-volume, industry-specific terms relevant to your offerings, as well as location-based keywords to capture local search traffic. Additionally, we’ll identify and leverage informational, navigational, and transactional keywords that align with the different intents of users researching travel and hospitality experiences. By optimizing for a diverse range of keywords, we ensure maximum visibility and relevance for your target audience across all stages of their online journey.
What role does technical SEO play in your strategy?
Technical SEO is a cornerstone of our approach and is often overlooked by many prominent travel brands and SEO providers. At 1st on the List, we recognize the critical importance of technical SEO in achieving optimal search engine visibility and user experience. Our team excels in identifying and addressing common web design practices that may hinder SEO performance, ensuring that your website is structured and optimized to meet search engine guidelines. From site speed optimization to mobile responsiveness and indexation issues, we proactively tackle technical challenges to lay a solid foundation for your SEO success. By prioritizing technical SEO, we help our clients avoid common pitfalls and maximize their online visibility in the highly competitive travel industry.
How does SEO and Social Media engagement interact with each other? Will SEO help improve our social media presence and engagement?
SEO and social media engagement are closely intertwined and can mutually reinforce each other’s effectiveness. While SEO focuses on improving your website’s visibility in search engine results, social media plays a complementary role in enhancing brand awareness, engagement, and community building. By integrating SEO and social media strategies, we can leverage the power of both channels to amplify your online presence and drive traffic to your website. For example, optimized content on your website can be shared on social media platforms to reach a broader audience, while engaging social media posts can attract attention and generate backlinks that benefit your SEO efforts. Ultimately, our holistic approach aims to create synergy between SEO and social media, resulting in increased visibility, engagement, and conversions for your tourism or hospitality business.
How will you improve the overall user experience (UX) of our website?
We prioritize UX as a fundamental aspect of our SEO strategy. Everything we do, from website design to content creation and optimization, is guided by best practices that ensure the best possible experience for your visitors. We draw from insights provided by industry experts and our extensive experience working with our past and current clients. SEO and UX aspects that overlap include intuitive navigation, mobile responsiveness, fast loading times, and engaging content. Our goal is not only to improve your rankings but also create a seamless, enjoyable browsing experience that drives conversions for your business.
What is your approach to link building for our travel and tourism website, and how do you ensure that backlinks are high-quality and relevant to our industry?
First and foremost, our approach is quality of quantity. We prioritize acquiring backlinks from reputable and authoritative websites within the travel industry, ensuring relevance and alignment with your business niche. Our strategies include outreach to relevant industry publications, partnerships with travel bloggers and influencers, and participation in industry-specific forums and communities. Additionally, we conduct thorough vetting and analysis of potential backlink sources to ensure they meet our criteria for quality and relevance. By earning high-quality backlinks from trusted sources, we enhance your website’s authority and credibility in the eyes of both users and search engines, ultimately driving organic traffic and improving your search rankings.
What KPIs are common for measuring the success of an SEO campaign for a hospitality and tourism website like mine?
Some of the most common KPI’s for your industry include organic traffic, keyword rankings, conversion rates, bounce rates, and return on investment (ROI). Before starting on your SEO Campaign or identifying KPI’s to track we will first understand your business goals. For the most part, we like to focus on the KPI’s
By tracking these KPIs and adjusting your SEO strategies accordingly, you can measure the success of your campaign and continuously optimize your website for maximum performance in the hospitality and tourism industry.
How do you measure the success of an SEO campaign? Will you provide regular updates and reports on the progress of our SEO efforts?
We measure the success of your SEO campaign using a combination of quantitative and qualitative metrics tailored to your hospitality and tourism business. This includes tracking key performance indicators (KPIs) such as organic traffic, keyword exposure, conversion rates, bounce rates, and return on investment (ROI). Additionally, we assess qualitative factors such as brand growth, content authority, and brand voice development to ensure holistic success.
Yes, we provide regular updates and reports on the progress of your SEO efforts. Your dedicated SEO Manager will maintain open communication through email and phone correspondence, keeping you informed about ongoing work, strategy updates, and any developments related to your campaign. Additionally, you’ll receive a comprehensive monthly report detailing the work performed, KPIs, and insights for future optimizations.
How long does it typically take for websites in the tourism and hospitality industry to start seeing SEO results?
The timeline for seeing SEO results in the tourism and hospitality industry can vary based on several factors. It depends on the competitiveness of your niche, the localization of your market, the state of your existing website, past SEO efforts, and the age and reputation of your brand. While it varies, we typically see noticeable progress within the first 6 months of implementing our SEO strategies.
Do you require a long-term contract, or can we opt for a more flexible arrangement based on our needs and budget?
No, we do not require long-term contracts. Our contracts include 30-day exit clauses, providing flexibility based on your needs and budget. Most of our SEO services are structured within a campaign framework, with a monthly fee. However, we also offer consulting options and bulk hour purchases for clients seeking more flexible arrangements.
GOT A PROJECT?
We are honoured that you are interested in working with us. These days there are endless options when it comes to creating and managing your Tourism SEO and Digital Marketing. With over 2,000 clients under our belt and 25+ years of experience, we are proud of the reputation built and the results achieved.
The best way to know if we’re the right fit is to schedule your Discovery Phone Call.
Phase 1: Discovery
Whether you meet us in person at our Abbotsford office, or over Zoom or a phone call, we’ll uncover your company’s objectives and digital footpring potential. Then we’ll craft a customized growth plan that meets your objectives and that fits within your budget.
Phase 2: Meet and Greet
If you like what we find in our discovery and the marketing strategy proposed, we start every project with a proper Meet and Greet where you can get to know your Project Manager(s). Here we set expectations, gather all the additional information needed, and lay the groundwork for a success campaign or project.
Phase 3: Execute Growth Plan
We’ll execute on the agreed upon growth plan that meets your objectives and that fits within your budget. We do all the heavy lifting so you can continue on with your own responsibilities.
Phase 4: Enjoy Increased Results
Every month, we’ll update you of our execution to deliver to you increased calls, conversion, and customers. We’ll also keep you in the know when we see additional opportunities to further strengthen your website.
We’re easy to work with and provide top-notch SEO services that will grow your automotive business!
(NO HASSLE, NO PRESSURE, NO WORRIES)
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Trusted SEO Experts, Delivering Results Since 1997. We’ve spent 25 years getting the best rankings and branded exposure for our clients in Canada and the US through winning SEO, Web Design, and PPC Strategies. Join our growing list of happy clients today!
