BEER FESTIVAL WEB DESIGN for CRAFT BEER INDUSTRY

Brewhalla Beer & Music Festival

Brewhalla Beer & Music Festival logo

The Client

Client: Brewhalla Beer & Music Festival

URL: https://brewhalla.ca/

1st on the List developed a high-end craft beer website design to elevate the digital marketing presence for the Brewhalla Beer & Music Festival. The purpose of this project was to inform interested persons, encourage them to purchase tickets, and attract sponsorships. Their new website was built to be responsive on all device types, be lightening fast, and rank for “beer festival” related terms in the markets where they host a festival.

Project Background Information

The Brewhalla team were looking for ways to improve their existing website, encourage more ticket sales, and keep attendees informed and educated on the safety rules at the festival. They had seen competitor festivals with more informative websites and they knew they wanted to offer that for their valued attendees so they asked us to help them with a new craft beer website design.

  • Consulted on the navigation, site structure, and general layout of the new website.
  • Analyzed several competing websites to get a sense for what elements are critical to the buyer journey and how to persuade interested visitors to take action and purchase tickets.
  • Optimized the entire website for mobile, tablet, and desktop responsiveness so that no matter where the visitor is viewing from it is a flawless presentation.
  • Integrated their Eventbrite ticket purchasing system into their website with a thoughtful layout that allows for them to add new festivals without much impact on the future design of the website.

Going forward, 1st on the List looks forward to supporting the Brewhalla team with any web design services they need, provide consulting, and assist with the maintenance and marketing of the website.

brewhalla patron holding a smartphone

Festival & Craft Beer Website Design Services

  • Premium WordPress Template

    We configured and customized a WordPress template that was ideal for marketing a beer festival. The template was mobile friendly and had important elements required for organizing the festival.

  • Online Ticket Purchasing Functionality

    We enabled online ticket purchasing through Eventbrite to allow website visitors to buy their tickets in advance and secure their spot for attending the festival.

  • Created Landing Page for Each Festival

    We created the formatting structure for the landing pages used for each beer festival. Having the right landing page layout is key to easily informing and converting site visitors.

  • Launch, Testing, & Redirections

    Our team managed the launch, testing, monitoring and configured all the necessary 301 redirects to ensure the previous site’s SEO power was properly converted to the new website.

The Finished Result

Desktop computer displaying beer festival web design project
A person holding a smartphone displaying a mobile website for Brewhalla beer festival

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